Monty help(ing) build buzz for his new golf course in China
A recent press release from China caught my eye. It appeared on Colin Montgomerie’s own web site, and was picked up by a number of ‘respected’ news agencies across Asia, all of whom regurgitated the article verbatim. The article covers the story of Montgomerie traveling to China earlier this month to officially open his course at Imperial Springs Golf Club, in Guangdong Province. This is the same Imperial Springs Golf Club that created headlines in 2011 when it pulled out of hosting an LPGA event at the last moment. We understand that members have been golfing on the course for more than 18 months. Regardless of when the course was actually finished and open for play, what’s telling about the recent Montgomerie visit was the generosity, and originality, of some of the language used by the ‘designer’ to celebrate the occasion.